Canada's Senior Living Marketing Agency
The Four Challenges We Solve
Get found where families search - Google, ChatGPT, Perplexity, and AI Overviews.
Build digital credibility that turns first impressions into tour bookings.
Drive qualified leads from families actively searching for senior living in your area.
Connect every marketing dollar to measurable outcomes - cost per lead, tours booked, and move-ins.
Real Families, Real Decisions
Finding Memory Care in Kingston
Sarah's mother has Alzheimer's. Care has moved beyond what the family can manage at home. She's asking ChatGPT which Kingston facilities specialize in memory care, what to ask on tours, and how waitlists work.
Choosing Care from a Distance
Michael works in Toronto, but his 82-year-old father does not want to leave Moncton. He's using Claude to compare care homes from 1,500 kilometers away - balancing quality, cost, and inspection reports while hoping he's making the right call.
Searching Together in Halifax
David and Linda, 72 and 69, are ready to move into a senior living community. They search Google, scan AI Overviews, and find competing ads that all sound the same. They can't tell what's a good fit versus what's just well-marketed.
How We Help
Senior Maple Marketing ensures your community shows up when families are looking, with clear information that moves them from research to tour to move-in.
Why Digital Visibility
Matters for Senior Living
Digital marketing for senior living has clear, measurable goals. Every service we offer connects directly to outcomes that matter for your community:
What Services Do We Provide?
Digital Marketing
Senior Maple Marketing builds AI-optimized digital marketing and search strategies for senior living communities - across Google, ChatGPT, Perplexity, social media, email, and AI Overviews.
Software Development
Senior Maple Marketing develops custom websites, CRM integrations, mobile apps, and resident portals designed specifically for senior living community operations and workflows.
AI Solutions
Senior Maple Marketing deploys AI chatbots, workflow automation, and intelligent tools that help senior living communities respond faster, reduce costs, and operate efficiently.
Web Accessibility
Senior Maple Marketing delivers AODA, ADA, and WCAG compliance for senior living websites - ensuring every visitor can navigate, understand, and engage with your community.
Senior Living Marketing Services
Digital Marketing for Senior Living
Reputation Management - Build trust before the first call. We help you generate positive reviews on Google and senior living directories, respond professionally to feedback, and establish the online credibility that families look for when researching care options.
.webp)
Content & Creative Services
Reputation Management - Build trust before the first call. We help you generate positive reviews on Google and senior living directories, respond professionally to feedback, and establish the online credibility that families look for when researching care options.
.webp)
Website Design & Technology
Reputation Management - Build trust before the first call. We help you generate positive reviews on Google and senior living directories, respond professionally to feedback, and establish the online credibility that families look for when researching care options.
.webp)
Web Accessibility Services
Reputation Management - Build trust before the first call. We help you generate positive reviews on Google and senior living directories, respond professionally to feedback, and establish the online credibility that families look for when researching care options.
.webp)
Strategy & Consulting
Reputation Management - Build trust before the first call. We help you generate positive reviews on Google and senior living directories, respond professionally to feedback, and establish the online credibility that families look for when researching care options.
Who Influences
Senior Living Decisions?
Senior Maple Marketing helps senior living communities connect with every audience that influences occupancy, reputation, and growth - from the families searching for care to the regulators reviewing compliance.
Government Bodies
Professional Digital Clarity
.webp)
Who We Serve
Senior Maple Marketing supports the full spectrum of senior living providers across Canada:
Primary Care Settings
Specialized Services
Community Models
Why Choose Senior Maple Marketing
Exclusive Senior Living Focus
We serve no other industries. Senior living marketing is our entire business. This means we understand your challenges, your audiences, and your regulatory environment before the first conversation - not on your dime.
Canada-First Expertise
We know RHRA regulations in Ontario, AODA accessibility requirements, PIPEDA privacy rules, and CASL email compliance. We understand provincial variations from Alberta's supportive living model to Quebec's French-first requirements.
Web Accessibility Specialty
AODA/ADA/WCAG compliance is a core service, not an afterthought or upsell. We build accessible websites that serve seniors and families of all abilities - and protect you from compliance risk that can reach $100,000 per day.
AI-Ready Optimization
Generative Engine Optimization (GEO) positions your community to be cited by ChatGPT, Perplexity, Google AI Overviews, and other AI platforms. With AI search traffic up 527% and growing, this is a channel most competitors are ignoring entirely.
In-House Development Through Drupfan
We have developers, designers, and technical specialists under one roof. No offshore outsourcing. No contractors who disappear after launch. No finger-pointing between vendors. One team accountable for results.
In-House Photography & Videography
A rare offering in this space - most agencies outsource creative production. Our teams are experienced working with seniors, including memory care residents, to capture authentic community life.
Direct Access to Strategists
You work with senior strategists throughout your engagement. You are not passed to junior staff after the sale. We believe in partnership, not vendor relationships.
Measurable Results
Marketing should be tangible. We track metrics that connect to occupancy - qualified leads, tour bookings, cost per lead, and attribution to move-ins. Not vanity metrics. Clear reporting you can understand and act on.
The Senior Maple Difference
About Senior Maple
Our Mission
To be Canada's go-to marketing agency for senior living operators, delivering measurable occupancy growth through strategic, compassionate, and accessibility-compliant marketing solutions.
Who We Are
Senior Maple Marketing is the marketing division of Drupfan, a Canadian technology and digital services company. This partnership gives us something rare in the senior living marketing space: a full in-house team of marketers, developers, designers, and technical specialists working under one roof.
Our Geographic Focus
Primary Market - Canada - all provinces and territories, with particular depth in Ontario, British Columbia, and Alberta
Our Values
Demands Security
Senior Living Marketing: Key Statistics
1
5
8
0
5
4
3
2
1
0
6
5
4
3
2
1
4
3
2
1
0
0
6
5
4
3
2
1
0
0
6
5
4
3
2
1
0
2
1
0
0
5
4
3
2
1
0
4
3
2
1
0
0
4
3
2
1
0
6
5
4
3
2
1
0
2
0
6
5
4
3
2
1
0
7
0
6
5
4
3
2
1
0
5
4
3
2
1
0
2
0
6
5
4
3
2
1
0
7
0
6
5
4
3
2
1
0
6
5
4
3
2
1
0
for corporations
FAQ
Senior Maple Marketing is Canada's only marketing agency dedicated exclusively to senior living communities. We are the marketing division of Drupfan, a Canadian technology company, which gives us in-house development, design, and technical capabilities. We serve retirement homes, assisted living, memory care, independent living, and CCRCs across Canada.
Three things: First, we focus 100% on senior living - no other industries, no distractions. Second, we are Canadian-built with deep expertise in RHRA, AODA, PIPEDA, CASL, and provincial regulations. Third, we are the only senior living marketing agency offering web accessibility compliance as a specialty service, and one of only two with in-house photography and videography.
Senior living marketing differs from other industries in several ways: you're speaking to two audiences simultaneously (seniors and adult children), the decision journey averages 25 touchpoints over months, the emotional stakes are extremely high, and Canadian regulatory requirements (RHRA, AODA, PIPEDA, CASL) affect what you can say and how. Generic agencies miss these nuances.
SEO (Search Engine Optimization) helps your retirement residence, assisted living, or memory care community appear prominently when families search Google for terms like 'retirement home near me,' 'assisted living in Toronto,' or 'memory care Calgary.' The higher you rank, the more families find you - research shows the top 3 results capture 68.7% of all clicks.
AI search optimization (also called GEO or AEO) ensures your community appears in AI-generated recommendations. When families ask ChatGPT 'What are the best assisted living options in Vancouver?' or use Perplexity to research memory care, optimized communities appear in the answers. Communities that haven't optimized for AI don't get mentioned.
Results vary by service: Google Ads can generate leads immediately. SEO typically shows improvements within 3-6 months. Content marketing is a long-term strategy with compounding returns over 6-12 months. AI optimization often shows results within 2-4 months as platforms update their knowledge bases.
Both. We serve single-community operators who need focused local marketing as well as multi-site portfolios requiring coordinated campaigns across locations. Our services scale to fit your situation.
Contact us for a free consultation. We'll discuss your community, your challenges, and your goals. From there, we typically recommend starting with a digital audit to assess your current state - or a focused service engagement if you have a specific need.
.png)
.png)